A Shocking Expose of the 12 Biggest
Scams, Cover-ups, Lies, Myths and
Deceptions In The Diet and Weight Loss
Industries!
By Tom Venuto, Author of
Burn The Fat, Feed The Muscle (BFFM)
Copyright 2003, Fitness Renaissance, LLC
All Rights Reserved
Introduction
If you've ever walked into a health food store and asked for information
about supplements...
If you’ve ever read any one of the many popular bodybuilding or fitness
magazines...
If you've ever bought the latest best-selling diet book...
If you’ve ever watched late night TV and listened to a diet or fitness guru
preach about an amazing new diet, exercise machine or supplement...
If you’ve ever surfed the web for information about diet, nutrition or
training...
If you’ve ever done ANY of these things, then chances are...
YOU'VE BEEN LIED TO, MY FRIEND!
Are you shocked? Surprised? Outraged? If so, then join the club - you're
not alone. Honest information about nutrition and fat loss is harder to come
by than ever before, and nearly everyone has been misled at one time or
another. I know I have.
I wasted literally thousands of dollars on workout programs that didn’t “work
out” and supplements that didn’t do anything but give me “expensive urine."
To successfully navigate through today’s jungle of misleading and
conflicting information, you're going to have to become a very shrewd and
discriminating consumer. I’d like to help you do that, and that’s why I wrote
this short e-book.
There are three reasons why it's so hard to find truthful information today:
1) Money (Greed). Weight loss is a 30 billion-dollar a year industry. With
this kind of money at stake, unscrupulous marketers will tell you anything
- even outright lies - to get you to buy their products and to further their
financial interests.
2) Information overload. Now that we're in the information age, lack of
information is not a problem anymore. The problem these days is too
much information. Fitness and diet "guru's" preach about their "latest
breakthroughs" on TV infomercials 24 hours a day, seven days a week.
Hundreds, even thousands of diet and exercise books fill bookstore
shelves. Dozens of magazines clutter the newsstands every month. And
to top it all off, the explosion of the Internet is adding to this "info-
quagmire" at an exponential rate. There are 16,400,000 web sites listed
on Google under “fitness” and 3,400,000 under “weight loss.”
3) Conflicting advice. Even industry professionals such as registered
dieticians, research scientists, MD's, PhD’s, and certified trainers, give a
tremendous amount of contradictory advice. There are a lot of opinions
out there and everyone seems to tell us something different.
This has left a lot of people frustrated, disillusioned, and thoroughly
confused. It's hard to know whom or what to believe anymore.
I want to do something about that. I want to do something that almost no
one else has the guts to do: That is, to tell the truth, the whole truth, and
nothing but the truth. And you’ll find it right here in this e-book.
So, without further ado, here they are: The 12 biggest fat loss lies -
exposed!
Fat Loss Lie #1:
You need supplements to lose fat.
Exercise, nutrition and the proper mental attitude (positive self-image) are
the only things you need to lose fat permanently. Supplements are not a
requirement. Some basic supplements are helpful for “nutritional
insurance,” and some supplements can help speed up the fat loss process
a little, but not nearly as much as the advertising leads you to believe.
Even supplements that have been proven effective are only responsible for
a small fraction of the results you achieve. Based on 20 years of
experience in bodybuilding and fitness, I believe that at least 97% of your
results will come from good training and good nutrition.
If most of your results come from nutrition and training, then why would you
chase after that last 3% “edge” if you haven’t even maximized the first
97%? Isn’t that approach completely backwards?
FOCUS ON YOUR DIET AND TRAINING PROGRAMS FIRST!
Believe it or not, advanced trainees, competitive bodybuilders or athletes
will probably benefit more from using supplements than beginners. High-level
athletes are more likely to have "maxed-out” their
training and nutrition
programs. Their diets are impeccable. Their training is
intense. Their
discipline is unwavering.
Once you've reached a high level of development from
intelligent, intense,
methodical training and quality nutrition, and the closer
you get to your
ultimate genetic potential, the slower your progress will
become. Progress
can and will continue indefinitely, but as you reach higher
levels of
achievement, this is when supplements and other “minor”
details make the
most difference.
In world-class athletics, competitions can be won or lost
by hundredths of a
second, a tenth of a point, a fraction of a pound, or a
single judge’s opinion.
The extra 3% that supplements might provide could be the
difference
between winning and losing.
Now look at the average beginner or intermediate: They're
still eating junk
foods and skipping meals. They're not even working out
consistently. And
what do they do FIRST? You guessed it; they immediately run
out
searching for a "shortcut" in the form of a pill or powder.
It's a shame that so many people look for easy ways instead
of making the
effort to learn how to eat and train better.
“Superior people never wish it were easier, they wish they
were
better!”
- Brian Tracy, Author of “Maximum Achievement”
It makes no sense to dive into heavy supplementation first
in hopes of
finding an easier way. Get your nutrition and training in
order and
maximize the first 97%. Once your training and nutrition is
on point, THEN,
by all means, start nit-picking and sweating the small
stuff: Take advantage
of every legal, natural and ethical edge possible to help
you fulfill 100% of
your potential and gain a competitive advantage.
Respected exercise physiologist Dr. Tim Ziegenfuss of Kent
State said,
“Supplements should be the icing on the cake.” That’s a
good way of
looking at it. If anyone tries to convince you that
supplements are essential
and that you can’t reach your goals without them, beware;
they are
probably just trying to sell you something.